Depending on how they define the problem of wealth creation, investors approach the market through three different principal viewpoints.

1. Focus on market news and be nimble with your portfolio to create wealth.

View point 1 will keep you involved in markets and busy at all times. While you are at it, you will feel good for doing so much activity, especially when times are good (in bull markets). But you will be out of action (probably nursing irretrievable losses) in bear markets. Also, taxes and transaction costs will ensure suboptimal results. The assumption behind such an approach is your ability to outwit other intelligent investors in the market. Such an assumption is highly contentious.

2. Do a Systematic Investment Plan, whether it hails or snow.

Viewpoint 2 will ensure you participate in markets. It’s a good way for dumb money (no offence meant) to participate in markets and attempt to get at least the average result (which is difficult for most). For investors, it is vital to know that returns on monies invested will depend on the price you invest at. Hence, investing at high prices will generate lower returns, while investing at lower prices will generate higher returns. Hopefully, the two will cancel out over a few decades to generate the average result with minimal effort. As professional investors, we recommend that investors avoid timing the markets like viewpoint 1 but should surely price the markets by not investing when valuations seem egregious. Such an approach, while in opposition to the generic asset manager’s goals of accumulating more assets in all market conditions, is logical for someone with basic knowledge of price to earnings, dividend yield of market indices like the NSE 50 of BSE Sensex aiming for reasonable returns

3. Invest in the long term and forget about markets, but be benchmark aware

The highest wealth creation does not come from the 1 and 2 viewpoints but viewpoint 3 due to taxation and transaction costs. In addition, only viewpoint 3 allows for wonders of uninterrupted compounding, possibly a jump in the wealth bracket.

To follow viewpoint 3, you need to solve two aspects.

Asset allocation: in our experience, on average, asset allocation explains 70% to 100% of portfolio returns. You must appreciate various asset classes’ relative (prospective) yields and not just buy the latest performances. You need to be decisive and contrarian to get this right.

Security selection (in our experience, on average) explains approximately 15% to 30% of average portfolio returns. You should invest in securities only after having a relatively good understanding of underlying return drivers and individual securities’ risk. The understanding you arrive at has to be superior in mapping reality compared to most other investors to generate excess returns from the average outcome.

Please excuse us if you prefer viewpoints 1 & 2 or the thinking behind them. We wish you good luck with your efforts.

Zara only attempts to solve the problem of creating wealth through viewpoint 3. You can start a conversation with us if you agree with our view point. Let us warn you the path entails adopting a process that requires immense patience (long holding periods) and willingness to educate yourself to follow such a low activity (consequently low cost), risk mitigated and high aggression path (acting decisively when the opportunity provides for it).

“The trick, it seems to us, if one is to be a successful long-term investor, is to recognize the sources of enduring business success, get in early and own enough to make a difference.” —Nick Sleep